Rubic had a new technology in crypto. A cross chain bridge that would be accessible across multiple different chains. Their aim was to become the “Amazon of dexes” which brought complicated UX decisions that had to be made. No KYC and a decentralized ideology were attractive features of this project to me.
I started with creating the basic swap concepts on a whiteboard. I recognized what variables were necessary to include, and what I could cut out to make the experience as simple as possible. It took a few renditions to get the basic swap UI but I was happy with the result.
FIGMA & UI
After creating a basic UX mockup, I jumped right into FIGMA to start building out some of those ideas. I created the light version first as that is what was in scope for the project. Although I find most projects in crypto work with dark mode, I enjoyed working on a lighter project for a change of pace. I do think that this new convention will spread out of the crypto space and darker themes will be ever-present in the future.
AUDIENCE & MOCKUPS
Rubic’s audience was a complicated one, as most audiences in the crypto-sphere are. The end goal was to have everyone who ever wanted to make a swap want to go to Rubic as they would have the easiest, cheapest, and most convenient way to swap coins. With that in mind, there still was a certain amount of perquisite knowledge we had to rely on. The user didn’t have to understand blockchain, but had to know what a wallet was. I choose wallet modals because of the industry standard in swap exchanges currently. Having the user have to learn one less thing meant less decision fatigue, and a happier user.