Tesseract had a more traditional perspective on crypto and wanted to appeal to developers. The design had to have a warm tone and promote a sound and trusting foundation to build projects upon. All the while promoting an extra-dimensional atmosphere. From here I decided the color scheme would be much more vital in the design that most projects. I chose a lighter scheme and chose to show it’s technology side of things with illustrations.
As is most cases in the cryptosphere, the audience was very specific. In a way this makes the design process much easier but I know what they like to see. And because I belong to this group, simply put, it’s what I like to see. I make what I would want to use. I’ve worked in other industries and often the hardest part of design is understanding the context. It’s why I love designing in crypto so much, because between myself and clients, we both just get it.