OVERVIEW
Galaxial needed a futuristic design to promote their services. It can be challenging sometimes to create something so sleek yet not gimmicky in design. Most futuristic designs play off of vaporwave and won’t stand the test of time. So I wanted to create a timeless, sleek foundation that could be used for years to come.
TARGET AUDIENCE
As is most cases in the cryptosphere, the audience was very specific. In a way this makes the design process much easier but I know what they like to see. And because I belong to this group, simply put, it’s what I like to see. I make what I would want to use. I’ve worked in other industries and often the hardest part of design is understanding the context. It’s why I love designing in crypto so much, because between myself and clients, we both just get it.